How Community Involvement Can Boost Your Bottom Line

Given how much we in Northampton and the whole of Western Massachusetts love to help our communities, we thought you might find this article interesting: The Power of Giving Back: How Community Involvement Can Boost Your Bottom Line.

Some highlights: 

Companies that encourage community involvement distinguish themselves from their competitors, and see many benefits, including loyal customers and happier employees. According to a May 2013 study by Cone Communications and Echo Research, 82 percent of U.S. consumers consider corporate social responsibility (CSR) when deciding which products or services to buy and where to shop. 

Read the whole thing here.